Lets start from the fundamentals - the objective of a cold email is to entice customer interest - expressed through a web visit, a response for information, or in a low touch sales model, a …

Firstly, do an in depth understanding of current follow up practices within your company/team. Talk to your managers/sales reps and tell them the importance of proper follow ups and talking to an ideal prospect. You …

While we make strides in the world of Sales Enablement in one of the fastest growing economies of the world here in India, we are trying to create content and information for you that is …

Brian Geery at SalesNV defines Sales Readiness as “Providing product sales training, that serves the broad requirements of an entire field organization, to address the specific information needs of sales professionals and managers.” Sales Readiness can be …

  Tamara Schenk, Research Director at CSO Insights has written a great piece on the need to define Sales Enablement here.  She says, “Definitions are a productivity booster rather than a waste of time.” At Playday, we …

The article "Gamification vs Game-Based eLearning: Can You Tell The Difference?' was originally published at elearningindustry.com by Christopher Pappas Gamification vs Game-Based eLearning: How To Integrate Them Into Your eLearning Course Design Both gamification and game-based eLearning …