sales effectiveness in retail

Sales Effectiveness for retail: The challenge faced by Puma

Puma SE (officially branded as PUMA) is a major German multinational company that produces athletic and casual footwear, as well as sportswear, headquartered in Herzogenaurach, Bavaria, Germany. They launched a series of co-branded merchandise with Arsenal FC.

Their regular approach to train retail stores employees utilised run-of-the-mill classroom training with physical trainers. Unsurprisingly it produced less than desirable results.

Sales Effectiveness for retail: Playday to the rescue

Brainshark says that only only 32% of sales training professionals feel their reps frequently complete training and retain information.

Realising this, Puma got in touch with Playday to find a solution for the challenge they were facing with their retail employees. Playday deployed it’s gamified training product across 20 Indian cities for 400+ retail employees in just 7 days! Go through our case study to find out the astounding result

Are you facing challenges with your own salesforce?  Contact Playday to improve your sales effectiveness for retail.

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